Establishment of Design Studio at Interloop

At Interloop, we are engaged in multiple-category businesses including Hosiery, Denim, Knitwear and Seamless. To create seasonal collections for our multi-category businesses, a state-of-the-art design studio has been established at VSF Faisalabad where our in-house experienced designers are creating aesthetically pleasing, customer focused 3D digital samples and physical prototypes to attract and retain customers, meeting all creative needs of the businesses.

This is a leap towards value-added services for our customers through digital transformation, which is also part of our Vision 2025.

Our dedicated teams research on upcoming trends, fabrics, colors and washes and use trending tools like WGSN fashion for forecasting fashion trends of coming seasons for the global market. We expand our research over market intelligence by visiting trade shows, store checks, meeting raw material suppliers and sample shopping. We also engage with our buyers/designers to study their requirement before we develop a collection. Based on this research, our team develops mood boards and tech packs and move ahead with the photoshoot and presentation of collection to our buyers.

This way, we are serving our customers with swift, flexible, efficient, and unique solutions. We are creating 3D virtual samples with realistic fabric texture, sewing details, color and fit by using CLO3D and Apex4 software. The digital fabrics are an exact replica of actual fabrics. We transform actual fabric’s weight, fabric content, drape and stretch ability to a digital fabric. This allows us to get the same fit of any 3D sample as actual garment. Our designers can also project the file with 3D viewability on a mannequin or a sock dummy according to the gender & age group, and adjust it as per required measurements, sizes, morphologies, and looks and present it to the customer for evaluation and feedback.

Our goal is to improve our product line to work with high-end brands in future. We aim to increase the turnover and enhance our PR with our customers by frequently meeting buyers/designers. To engage the customer we aim to provide most suitable design input based on our factory’s strength. With a dedicated facility, and a team of passionate designers, we have progressed towards time and process efficiency by establishing a more sustainable production process. This innovative and efficient process with a futuristic approach will help us to streamline ourselves with the essential and ever-demanding consumer pressure for the immediacy of the new looks.